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MOPERATION = Marketing + Operation
Cleaning up the way you operate
your marketing department.
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ABOUT Moperation
Moperation exists as an online resource for marketing and sales professionals, who are looking for guidance on how to setup and execute their marketing projects. ​
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Moperation was created by Aaron Candido, who recognized the need to embrace a more operational mindset to the way he planned, scheduled, and completed work, as he balances the upkeep of ongoing marketing campaigns while undertaking new, large-scale projects.
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Topics explored include practical approaches to:
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Streamlining communication and workflow
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Tracking and measuring data
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Creating a culture of continual experimentation and improvement
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